Spartanburg, SC - The Spartanburg Community College marketing team was recently recognized for excellence in marketing, branding, and social media initiatives by the National Council of Marketing and Public Relations at the District 2 conference in St. Petersburg, Florida.
"It is a gift to have such a dynamic team of creative architects in the Marketing Department of Spartanburg Community College," said Dr. Stacey Obi, Vice President of Strategic Innovation at SCC. "These awards are reflective of the hours of hard work our team put into campaign creation in announcing our innovative Free Tuition Initiative, and leading the charge to share our message through multiple channels to engage South Carolinians and showcase that there is no better time to complete a degree or program than when it is free to do so!"
The team received four awards (one gold, and three silver) in recognition of the college’s free tuition campaign, the launch of Chaser the mascot, and a new outdoor mural installed on the Giles Campus. The awards include the following:
Gold/First Place Medallion Award – Government or Community Relations Campaign:
SCC Free Tuition Campaign
Silver/Second Place Medallion Award - Wild Card Entry:
Bringing Chaser the Mascot to Life
Silver/Second Place Medallion Award –Social Media or Online Marketing Campaign:
SCC Mascot Launch Social Media Campaign
Silver/Second Place Medallion Award – Outdoor Media, Series or Single:
SCC "Love Where You Learn" Mural
Led by Dr. Obi, the SCC Marketing team includes Cheri Anderson-Hucks, director; Jane Bird, senior creative manager; Debbie Stevens, marketing operations manager; and Simon Whitaker, digital strategy manager.
NCMPR is a professional organization for marketing, communications, public relations, and enrollment management professionals at community and technical colleges and is the only organization of its kind that exclusively represents these professionals at such higher education institutions. With a focus on learning, networking and advocacy, NCMPR helps members become better at their jobs and supports two-year colleges in their mission to promote student success.
As one of the fastest-growing affiliates of the American Association of Community Colleges, NCMPR has more than 1,600 members from more than 550 colleges across the United States and Canada.
SCC is part of District 2, which includes 11 states & 3 countries: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Bermuda, British Virgin Islands, and The Bahamas.
Visit www.ncmpr.org for more information.